Enriched Academy is Canada's leader in financial literacy, offering high-quality programs for adults. Their courses and coaching empower over 400,000 Canadians, partnering with unions, school boards, and government bodies. With a focus on practical, actionable insights, Enriched Academy delivers top-tier financial education that drives real results and equips individuals to take control of their financial future.

www.enrichedacademy.com

In 2014, Arian, the founder of WBNR, joined Enriched Academy and played a pivotal role in building the largest financial literacy events in Canada, which generated millions of dollars. These live, in-person events became the backbone of Enriched Academy's success.

However, in 2019, the COVID-19 pandemic forced a dramatic shift. With no prior online marketing experience, the challenge was clear: rebuild the success of the events in a completely digital environment.

This transition marked a turning point, pushing the team to embrace new strategies and create impactful virtual experiences, despite starting from scratch.

Arian gradually built a team of 10 to lead Enriched Academy’s digital marketing transformation. Weekly webinars became a foundational element of the business, engaging audiences with valuable financial content and enabling the development of new, relevant material.

Arian launched strategic promotional campaigns, ad initiatives, and the Financial Friday newsletter to drive engagement.

He also built a sales team and a sales process, turning webinar leads into booked calls and eventually clients for coaching and other programs.

Through these efforts, the company thrived, continuously expanding its digital presence and content library.

Over a 4-year campaign, Arian's efforts produced outstanding results for Enriched Academy:

• Revenue: $5,300,000

• Webinar Registrants: 160,000

• Booked Sales Appointments: 5,824

Arian helped create a powerful asset—the webinar system—that the company continues to use to generate revenue and drive engagement.

This system remains one of the most valuable tools for Enriched Academy, consistently delivering results and supporting ongoing growth.