Sam Demma is a successful speaking coach who decided to launch a new business aimed at helping speakers build and grow their businesses. At the time of the webinar, he had about 12 clients and was looking for a way to attract more qualified leads while positioning his new offer as the go-to solution for aspiring speakers.

Sam Demma wanted to accelerate client acquisition for his new business. While he had a solid starting base of 12 clients, he needed a way to attract more qualified leads and scale faster.

One major hurdle was that he had no email list to market to and no proven system to consistently convert leads into sales. Without a structured marketing funnel or conversion vehicle, he risked missing out on potential clients who were interested but not ready to buy immediately.

To help Sam accelerate client acquisition and turn his new business into a lead-generating machine, WBNR implemented a comprehensive webinar strategy designed to attract, engage, and convert high-quality leads.

Here’s what we did:

• Designed a High-Converting Webinar – We structured a webinar that positioned Sam as the go-to expert for speakers looking to build a business, ensuring attendees saw the value in his offer.

• Refined His Offer for Maximum Appeal – We worked closely with Sam to adjust and optimize his offer, making it more compelling and increasing its perceived value.

• Developed a Promotional Strategy – With no existing email list, we focused on social media marketing, creating engaging posts and outreach strategies to drive registrations.

• Provided Consulting & Feedback – Throughout the process, we guided Sam on best practices, fine-tuned his messaging, and ensured his webinar delivered maximum impact.

The webinar was a huge success:

• 8 new clients, adding $36,000 in revenue.

• Nearly doubled his total revenue with just one webinar.

• No ad spend—everything was done organically.

With one webinar, Sam transformed his new business into a profitable, repeatable system for growth, and WBNR will continue working with him in 2025 to run quarterly webinars that keep turning leads into clients.